Music Video Purposes
1. Revenue generation - how much money you are making.
Music video is part of a marketing strategy - promotion tool.
Is it promoting the artist and single?
Artist and album?
Controversy - causes conflict between different people in society.
Why make a music video thats going to be banned from MTV?
It will promote the song and promotion = profit.
The artist get will get more recognition, become more famous and earn more money.
The record company will make profit from the album sales of the artist.
The music videos can be used to get messages across.
Controversial videos:
Aphex Twin - Window Licker.
Madonna - Feels like for a girl.
Eryka Badu - Window Seat.
Justice - Stress.
MIA - Born Free.
Rihanna - S&M.
TATU - All the things she said.
I think that the most controversial video from the list above is Justice - Stress.
The music video follows a group of young people in France doing whatever they want on the streets. The video shows the boys harassing people on the streets, carjacking and then setting the car on fire. The video received negative responses as it is labelling young people as thugs. The music video features many people with black skin so this lead to people saying that the video was racist. The video received a lot of criticism which caused the public to backlash and then led to the music video being banned from French TV. Despite people not liking the music video, the song itself received positive feedback. Two weeks after the video was released, the artist Justice released a statement to try and defend the video. They said that the music video was a fusion of art and entertainment. Justice said that their aim was to open a debate and raise questions, which they did.
Tuesday 20 September 2016
Friday 16 September 2016
Music videos through the ages
Video 1 - Sweet Georgia Brown (1920)
- The whole video is in black and white.
- The camera is only in one place and focuses on the same thing through out.
- The video is still in black and white.
- There are now different parts to the video and the camera moves around.
- The artist is the main focus point of the video.
- Theres now props and dancers in the background.
- Videos are still and black and white.
- The music video has a scene and story.
- Sound quality and filming has improved.
- There are lyrics to the music.
- Its based outside in a real life scenario.
- Still filmed in black and white.
- Camera focused on one person throughout.
- The videos are now filmed in colour.
- The video has different scenes and camera shots.
- Video effects have been included.
- Video quality has been improved.
Video 6 - Bohemian Rhapsody (1975)
- There are different video effects used.
- The lighting varies throughout the video.
- It is set on a stage which makes it look professional.
- They wear different costumes.
- The video is quite dark.
- Higher standard of editing.
Video 7 - Jocko Homo (1978)
- Electronic music.
- They tried to set it in the future.
- There are lots of different characters.
- They use different camera angles.
Video 8 - Ashes to Ashes (1980's)
- Set in space.
- There are different scenes.
- Some parts are colourful and stand out and other parts are darker and dull.
- They use make up and costumes for the characters.
- Green screens were used.
Video 9 - Video Killed The Radio Star (1980)
- They're still trying out different effects.
- The video is random.
- There are various scenes and characters.
- Different camera angles used.
Video 10 - Stop (1990's)
- Outside, real life scenario.
- Auto-tuned.
- Dances are implemented into the video.
- Stable cameras were used.
Video 11 - Heart Shaped Box (1993)
- Rock music.
- There are bright parts and dark parts to the video.
- Animation has improved.
- Religious themes.
Video 12 - All the Small Things (2000's)
- The quality of the videos have improved a lot.
- The song is aimed at a younger audience.
- Its vibrant and enthusiastic.
- Black and white mixed with colour.
Video 13 - Low Life (2010's)
- The camera movements are slow and dynamic.
- The quality of the videos are very high.
- There are different backgrounds throughout.
Tuesday 13 September 2016
13th September Music Video Lesson
Music Video Purposes
1. Promotion of a particular song.
2. Promotion of the artists album.
3. Promotion of a particular artist.
4. Promotion of and synergy with another media product.
5. Increase income for record company.
6. Increasing the range of media an artist is active in.
Video one, Fuse ODG - Azonto
I think that the purpose of this music video was to promote the song. The song is catchy which means that people will be able to remember it and also had a dance to go with it. The artist wasn't in the video so it wasn't to promote the artist. The message that video is trying to give is to have fun
Video two, Michael Jackson - Thriller
I would say that the purpose of this video is to promote the song and also the artist. They added a dance into the music video so that people would be able to recognise where it is from. The artist was always the focus of the music video, this means that people will aways see him and therefor promoting him. The song also has a catchy chorus to make people remember it.
Video three, Eminem - The real slim shady
I think that the purpose of this music video was to promote the artist because it shows the viewers what he is like and his sense of humour. The artist also dressed up as other people to show how he feels about them. Also, the video is different to typical music videos so people will be able to link the video to the artist. The video also featured a lot of famous people to promote the artist
1. Promotion of a particular song.
2. Promotion of the artists album.
3. Promotion of a particular artist.
4. Promotion of and synergy with another media product.
5. Increase income for record company.
6. Increasing the range of media an artist is active in.
Video one, Fuse ODG - Azonto
I think that the purpose of this music video was to promote the song. The song is catchy which means that people will be able to remember it and also had a dance to go with it. The artist wasn't in the video so it wasn't to promote the artist. The message that video is trying to give is to have fun
Video two, Michael Jackson - Thriller
I would say that the purpose of this video is to promote the song and also the artist. They added a dance into the music video so that people would be able to recognise where it is from. The artist was always the focus of the music video, this means that people will aways see him and therefor promoting him. The song also has a catchy chorus to make people remember it.
Video three, Eminem - The real slim shady
I think that the purpose of this music video was to promote the artist because it shows the viewers what he is like and his sense of humour. The artist also dressed up as other people to show how he feels about them. Also, the video is different to typical music videos so people will be able to link the video to the artist. The video also featured a lot of famous people to promote the artist
Monday 12 September 2016
Media TV Adverts
For my memorable Tv advert I chose the Nike football advert.
I think that the target audience for this advert would be young football fans and football fans in general. Young people would be attracted to this advert because the players featured in the advert might be their idols and they might aspire to be like them. The advert has been done is first person so it will give the audience an insight of what it would be like to be a footballer.
This advert would be successful because of the footballers that are featured, they are famous which means that the advert will reach a lot of people. This advert is unique as it is in first person and not a lot of adverts are made like this, this allows the advert to be different and stand out which makes it recognisable. The pace of the advert is really fast and has bright colours which will attract a younger audience and show how footballers feel in an actual match when they are filled with adrenaline. As the advert was made by nike its obvious that there would be product placement throughout the whole advert.
This advert is very realistic as it is set in first person in the perspective of the footballer. By using actual footballers instead of just using actors shows how the people that nike put a lot of effort into making the advert look real and they also had the matches in real football stadiums.
The camera used in the advert is a handheld point of view advert which makes the viewers feel as if they are actually there. This type of camera in adverts is unique because not many adverts have used this therefore, making this advert stand out. Celebrity endorsement has been used in this advert when they added the famous footballers, the footballers will attract more people to see the advert and get it more noticed. In the advert there is a part where the footballer goes back home so this gives the audience an insight to his family life. The advert is quite dramatic as it shows the footballer struggling and then it shows him practicing and training to improve his game. It also shows the footballers journey and how he got to the professional level through Arsene Wenger scouting him and how he became successful enough to make it to international level.
Selling techniques in the advert
The main selling technique used in the advert I chose was creating a memory of the product. Nike products such as boots, footballs and shirts were constantly shown in the advert. In effect, this would be consistently reminding the viewers of their company.
This advert also features lifestyle appeal as their is a part in which the footballer is signing fans' shirts and also shows him with his girlfriend. This makes the audience feel like if they don't purchase Nike's adverts, they wont have friends and that women will not be attracted to them. As this is done using the first person camera it actually makes the viewers feel as if they are there. This insight into the footballers life also shows the viewers how he was in a limo and that the girl he was with was wearing expensive clothes which makes viewers envy her.
I think that the target audience for this advert would be young football fans and football fans in general. Young people would be attracted to this advert because the players featured in the advert might be their idols and they might aspire to be like them. The advert has been done is first person so it will give the audience an insight of what it would be like to be a footballer.
This advert would be successful because of the footballers that are featured, they are famous which means that the advert will reach a lot of people. This advert is unique as it is in first person and not a lot of adverts are made like this, this allows the advert to be different and stand out which makes it recognisable. The pace of the advert is really fast and has bright colours which will attract a younger audience and show how footballers feel in an actual match when they are filled with adrenaline. As the advert was made by nike its obvious that there would be product placement throughout the whole advert.
This advert is very realistic as it is set in first person in the perspective of the footballer. By using actual footballers instead of just using actors shows how the people that nike put a lot of effort into making the advert look real and they also had the matches in real football stadiums.
The camera used in the advert is a handheld point of view advert which makes the viewers feel as if they are actually there. This type of camera in adverts is unique because not many adverts have used this therefore, making this advert stand out. Celebrity endorsement has been used in this advert when they added the famous footballers, the footballers will attract more people to see the advert and get it more noticed. In the advert there is a part where the footballer goes back home so this gives the audience an insight to his family life. The advert is quite dramatic as it shows the footballer struggling and then it shows him practicing and training to improve his game. It also shows the footballers journey and how he got to the professional level through Arsene Wenger scouting him and how he became successful enough to make it to international level.
Selling techniques in the advert
The main selling technique used in the advert I chose was creating a memory of the product. Nike products such as boots, footballs and shirts were constantly shown in the advert. In effect, this would be consistently reminding the viewers of their company.
This advert also features lifestyle appeal as their is a part in which the footballer is signing fans' shirts and also shows him with his girlfriend. This makes the audience feel like if they don't purchase Nike's adverts, they wont have friends and that women will not be attracted to them. As this is done using the first person camera it actually makes the viewers feel as if they are there. This insight into the footballers life also shows the viewers how he was in a limo and that the girl he was with was wearing expensive clothes which makes viewers envy her.
Introduction
Hello, my name is Simon and I chose media studies as a subject because I think that it is something that can be expanded into lots of careers as I don't know what I want to do in the future. The music that I listen to the most is rap or hip hop and my favourite types of movies are action or comedy films. In my spare time I mostly either go out with friends or play on my ps4, sometimes if I am bored I like to draw things.
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