Music Video Purposes
1. Promotion of a particular song.
2. Promotion of the artists album.
3. Promotion of a particular artist.
4. Promotion of and synergy with another media product.
5. Increase income for record company.
6. Increasing the range of media an artist is active in.
Video one, Fuse ODG - Azonto
I think that the purpose of this music video was to promote the song. The song is catchy which means that people will be able to remember it and also had a dance to go with it. The artist wasn't in the video so it wasn't to promote the artist. The message that video is trying to give is to have fun
Video two, Michael Jackson - Thriller
I would say that the purpose of this video is to promote the song and also the artist. They added a dance into the music video so that people would be able to recognise where it is from. The artist was always the focus of the music video, this means that people will aways see him and therefor promoting him. The song also has a catchy chorus to make people remember it.
Video three, Eminem - The real slim shady
I think that the purpose of this music video was to promote the artist because it shows the viewers what he is like and his sense of humour. The artist also dressed up as other people to show how he feels about them. Also, the video is different to typical music videos so people will be able to link the video to the artist. The video also featured a lot of famous people to promote the artist
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