Tuesday 8 November 2016
29.2 Styles, conventions and techniques of music videos
Simon Rodrigues
Task 2: Styles, conventions and techniques worksheet.
A)
Lyric interpretation - This is how the lyrics would be shown in the music video. This will make the audience interpret the lyrics in their own way and focus on the words being said.
Extending or consolidating song's meaning - If the visuals for the song add another view to the lyrics. This would make the audience think about the lyrics differently due to the video and wonder if there's a deeper meaning to the song.
Focus on the performer - This is when the video has made the artist the main focus of the audience. This would make the viewers see how the artist interprets themselves within the music video.
Lighting for mood - This would be if the video uses bright colours or dark colours. It can also be if they use cold or warm lighting. This can affect how the audience views the song and video. If bright colours are used, they would see it as a song with a positive vibe.
Allusion - When the music video and the artist are making references to other things such as parodies. This use of allusion will show the viewers the personality of the artist. It can make the viewers view the artist as being funny and comedic.
B)
A music video which shows chroma key (green screen) Kanye West - Bound 2 at 37 seconds.
A music video that uses multi-image. Radiohead - All I Need
Music video that cuts to the beat. Green Day - Warning
A music video where the artist mimes or lip syncs. Ricky Martin - Private Emotion
A music video which shows animation. Cadet - Wanna Know Why
A music video that makes reference to other artists. Eminem - The Real Slim Shady
C)
Illustrative - This is when the lyrics are taken literally and the visuals link to the lyrics. An example of this can be Eminem - Stan.
Interpretive - When the lyrics are not connected to the visuals and suggest their may be a deeper meaning to the lyrics. Katy Perry - Firework
Surrealist - When a music video breaks the boundaries of reality. The Chemical Brothers - The Salmon Dance.
Pastiche/homage - When a media text refers to another one. Lady Gaga - Alejandro.
As live - A video that includes footage of the artist performing. Wiley Cant Go Wrong.
Parody - When a music video mocks another form of media. Eminem - Just loose it.
Animation - When a video uses stop motion or digital animation. The Killers - Miss Atomic Bomb.
Wednesday 12 October 2016
Assignment A: Television Advert Analysis
Advertisements are usually used to try and sell a product and get the company behind the product shown. They use many different techniques from camera angles to celebrity endorsement to try and sell their products.
Nike Advert
The first TV advert that I chose to analyse was a Nike Advert from around 2009. Firstly, the advert uses celebrity endorsement through the use of professional footballers to advertise the product it is trying to sell and to draw the viewers into buying one of their items. The target audience for the advert would be young football fans and football fans in general. These type of fans would be attracted to this advert because the players featured in it might be their idols and they might aspire to be like them.
The advert has been filmed in the perspective of an upcoming footballer with a handheld point of view camera. This makes the advert stand out because not many adverts use this type of filming so this makes it unique. The professional footballers and managers featured in the advert would help it become more successful as it would be able to reach to their fan base. The pace of the advert is really fast and has bright colours which will attract a younger audience and show how footballers feel in an actual match when they are filled with adrenaline. As the advert was made by nike its obvious that there would be product placement throughout the whole advert, such as football shirts. This would make viewers remember the product as they would be constantly shown the Nike logo.
The form of the advert is realism as it is filmed in the view of the footballer and makes the viewers feel as if they are actually there and in his shoes. Nike showed their viewers that they care about their adverts being as realistic as possible by using real footballers and real football stadiums.
Celebrity endorsement was used during the whole advert through the use of the famous footballers. These footballers will attract more people to watch the advert and get it noticed by more people therefore making the Nike product more known. This advert will create a memory for viewers as it features a variety of footballing legends such as Ronaldo, Ronaldinho and Ibrahimovic. By featuring these famous footballers in the advert, it will gain a lot more recognition because of the footballers fan base. The heavy use of celebrity endorsement by Nike will help them to sell more of their products as viewers may believe that if you purchase one of their products, you will have a chance of becoming a professional and being famous. Nike also uses lifestyle appeal to try and sell their products. This is shown in the part of the advert where the footballer is seen with the women. This might make young viewers believe that if they purchase one of Nike's products, they will get the girls.
A memory of the Nike products is created as because their products like boots, shirts and their logo are constantly being shown and reminding the viewer of their company. The advert also makes the viewers feel emotion as when they see the upcoming footballer fail, they will feel sympathy towards him. The effect of creating a memory for the viewer is also continued at the very end of the advert where they place the Nike logo across the screen. This makes the logo the only thing shown on the screen so that it can grab the viewers attention so that they know which company is selling to them.
The advert features a surreal moment when the footballer realises that he is being scouted by Arsene Wenger. This is a surreal moment as he knows that there is a chance of becoming a professional. This part of the advert would also make a younger audience more attracted to the advert because its as if its telling them that if they practise hard and purchase a product from Nike, they can make it to the top.
The scenes in the advert are cut really fast and dramatic and the colours are bright including the kits which will make the audience know what a footballer feels like in an actual match as they are full of adrenaline. The fast cuts highlight the intensity in the matches and how close they are. This feeling of intensity is also shown by the use of the fast paced music.
Haribo Tangfastics pitch advert
The Second advert that I chose to analyse was a Haribo Tangfastic advert from 2016. The form of this advert would be a series ad as it has several other adverts which continue from each other and all advertise the same sweet. This advert can be viewed as being humorous as it features adults whose voices sound like those of children. In contrast, this advert could also be seen as being realistic as it involves real life events, as they are playing sports on a pitch and doesn't feature things such as animation or the sweets coming to life. The style of the advert would be humorous because of the men's childlike voices. By using this effect of humour, the advert would be able to reach out to its target audience which would be children or their parents.
The mis-en-scene in the advert shows a group of men on a pitch with a packet of the Haribo Tangfastics. The mens clothing is mostly in the colours orange, green and yellow. These are the colours that are used on the packaging of the sweets, as can be seen by the shot below they are very similar. This use of colour could have also been added to make viewers recognise the Haribo product just by these colours and create a memory for them whenever they see these colours.
As the advert begins to play, an establishing shot has been used to show the location and what is involved in the scene. This shot shows the men that are playing the sport on the pitch. This shot could have been used to show that the product can be aimed at ordinary, every day people. We can see that they are normal people as no tilts were used during the advert which highlights that they are all equal and the same. Close up shots were also used during the advert. The first close up that was used was the one near the start on one of the sweets. This shot was used to make viewers focus on the product that is being sold to them. They make the sweet take up the whole screen to show us how amazing it is. The next close up shot that we can see being used is the one on one of the man's face after eating one of the sweets. In the shot we can see that the man is happy and maybe excited. This shot will tell viewers that after eating the sweet they will feel better than they previously did. It could also tell viewers that if they have never eaten a Haribo sweet before, they are missing out. As the advert draws to a close, there is a close up shot of the Haribo packet on the ground with the logo next to it. This is placed at the end of the advert to make the viewers remember the product. The logo has also been made bigger at the end, this creates a memory for the viewers as they will be able to associate the logo with the sweets and also link it to the advert they just finished watching.
Lifestyle appeal is used in the advert to try and sell the product. Throughout the advert all the men are always together. There is never a part where one of them is by themselves. This could make viewers believe that by purchasing their product, they will be able to make more friends. It could also say that people who do not buy their product will have no friends and be seen as an outcast. Most of the people in the advert are in good shape so this could make viewers purchase the product to try and become like them. Also at the end of the advert Haribo uses the little song that they place at the end of each of their adverts. This would create further memories to the audience as they would all recognise the song and be able to link it towards the product.
Audi A4 2016 advert
For my third advert analysis I chose an Audi advert from 2016. The setting of the advert is realistic as it is based in and out of the persons home. The advert could also be viewed as being anti realist because every time the man touches an object, it changes to something more advanced. The form of this would be a realist advert because it features a person, probably a business man, that is very comfortable money wise as he has the latest things and lives in a modern house. Whenever the advert shows scenes inside the mans house, colours like browns and oranges can be seen. These colours are typically associated with the feeling of warmth so this could suggest that his home is very comfortable and cosy therefore showing off his financial stability. The opening shot of the advert highlights the persons normality as it shows him waking up on the morning in his home. In the shot we can see that he doesn't have a partner as the only other thing there is his dog. The style of this advert would be dramatic as nothing too out of the ordinary happens during it.
From the start of the advert until the car is first shown, the only thing showed on screen would be the man. There were no other people featured within the advertisement. The use of only one person in the advert could show how the company Audi are promoting the vehicle to anyone and that there are no preferences for the car such as families. At the end of the advert the car is seen being driven on an open road. This empty road could highlight the independence of the man and could imply to the audience that if they purchase the car they will have more freedom. Close ups are used throughout the advert whenever the man goes to touch an object, as this happens the item that he touches automatically becomes upgraded. This could have been used to suggest that if you purchase an Audi car, your life will be significantly better. Another close up is used when the man gets into the car, of the dashboard. This shot has been added into the advert to persuade the viewers to go and buy the car as it shows off the cars features of a screen and a built in GPS system. A pan movement is used when the camera moves across the front of a Mercedes car as it changes into an Audi vehicle. This type of camera movement has been used to make the viewers believe that owning an Audi is better than having the Mercedes. This same pan movement is also close up to the car. This has been used to make the viewers focus on the Audi logo. Straight after this camera movement, a long shot has been used to show the full body of the car. As the car is the main thing in frame in this shot, this use of long shot will make the audience focus on the vehicle and what it looks like, therefore creating a memory for them. Cuts are used during the advert and towards the end they start to speed up as the car is seen driving on the road. This faster pace of cuts has been used to show viewers different parts of the car quickly. This could suggest to them that if they want to find out more, they should just purchase the vehicle. A mid shot was also used in the advert when the man sits inside the car. This shot was used to show the audience the mans facial expressions. From the mans face, the viewers of the advert can see that the man is excited to have the car and seems satisfied with it. This mid shot was used rather than a close up so that they could show off the interior of the car as well as the mans face.
The music used within the advert is very upbeat and fast paced. This could show the audience how the car is exciting and thrilling. The only time that the music stops within the advert is when the Audi is first shown on screen. This could have been done to emphasise how good the car is and sating that you should stop everything for this vehicle. The advert uses different selling techniques to try and get viewers to buy their product. Lifestyle appeal has been used to try and convince viewers that if they buy the car from Audi, they will live a lavish life like the man in the advert. The advert also tries to create a memory for the audience. This can be seen when the Audi is first shown and they zoom into the logo and at the end of the advert the logo fills up the screen. A tagline, "Intelligence is the new rock and roll" is also used before this so that this company would stick in their head. This tagline is used to make the viewers focus on the logo and in turn make them recognise where it comes from. In the advert, it is suggested that the Audi is better than other cars because in the advert is shows a Mercedes changing into an Audi. This shows how they think they are better than Mercedes because previously, every item that the man touched improved.
Television adverts are usually always made for the same thing. To try and sell a product to its viewers. Each advert has their own way of doing this and does so by using different types of techniques to get people engaged with the advert and the product is offering.
Tuesday 11 October 2016
Styles, conventions and techniques of the music video
Style
Conventions
lyric interpretation - how lyrics shown in video and how audience interprets.
Extending or consolidating songs meaning.
Allusion - making reference to other things (pastiche/homage and parodies)
Links to other artists - collaborations
Techniques
Cutting to beat - editing in video, whether or not video is cut to the beat and tempo of the song.
Visual effects - experimental nature and freedom of expression, music videos have been basis to new effects, CGI.
Miming and lip sync - mime to connect image and performance to the sound of the song. They pretend to sing the songs as if they were singing it live.
Chroma key - layering two images or video streams together based on colour hues. Often called green screen.
analysing video - take on me
I the video, every scene was cutting to the beat.
The video shoed animationas the people seemed to be drawings.
It was surreal as the woman went into the book.
Lady Gaga - Telephone
It can be seen as illustrative and also interpretive.
There is lots of product placement.
It is surreal.
There is cutting to the beat.
- depends on the genre
- colour
- location
- choreography and performance
- narrative (story)
- sexual/violent content
- image of musician
- humour
- editing
- lighting
- representation (gender, class, age)
video one (pop)
the colours used are bright
they changed location from a house to a beach to a party
video two (rap, hip hop)
Bright colours are used at the start but it gets darker towards the end.
The location is on a street then it changed to a party.
Not an innocent image.
video three (rock metal)
Dark colours are used which makes the fire stand out.
The song has a negative tone and the artists seem angry.
Violence.
Controversial.
In concert and 'as live' footage -
footage of the band or artist performing live.
Animation
stop motion or digital
Illustrative/Interpretive
Illustrative is literall. visuals and lyrics connected.
Interpretive - speculate to deeper meaning of the song, not literally from the lyrics. bond between lyrics and visuals will not be obvious.
Narrative
refers to the way the story is told. how a music video communicates a story to its audience.
Surrealist
break boundaries between fantasy, dreams and reality. sing bizarre and jarring imagery. non realistic.
Pastiche and homage
when one media text refers to another
Parody
mocking another form of media instead of tributing it.
Conventions
lyric interpretation - how lyrics shown in video and how audience interprets.
Extending or consolidating songs meaning.
Allusion - making reference to other things (pastiche/homage and parodies)
Links to other artists - collaborations
Techniques
Cutting to beat - editing in video, whether or not video is cut to the beat and tempo of the song.
Visual effects - experimental nature and freedom of expression, music videos have been basis to new effects, CGI.
Miming and lip sync - mime to connect image and performance to the sound of the song. They pretend to sing the songs as if they were singing it live.
Chroma key - layering two images or video streams together based on colour hues. Often called green screen.
analysing video - take on me
I the video, every scene was cutting to the beat.
The video shoed animationas the people seemed to be drawings.
It was surreal as the woman went into the book.
Lady Gaga - Telephone
It can be seen as illustrative and also interpretive.
There is lots of product placement.
It is surreal.
There is cutting to the beat.
Thursday 6 October 2016
29.1 Understanding the purposes of music videos
Music Videos are usually made to generate revenue for a record label. Music videos also contribute to the artist gaining recognition themselves and for their singles and albums. They are part of a marketing strategy and used as a promotion tool.
Promotion of a particular song
The music video that I chose for the promotion of a particular song, was Teach Me How To Dougie by Cali Swag District. This song has a dance that goes with it called the 'Dougie' and this dance will help the song gain promotion because when people see someone doing the dance, they will recognise the song that goes with it and know where it came from.
As the chorus of the song is catchy and simple, more people will be able to remember the song and it will be able to reach a wider audience. This simple hook also means that the single is an obvious choice to keep replaying. The person that created the music video decided to include fans into the music video and they were also how to do the dance, this shows us that the purpose of the video was not to promote the artist because we can see that they already have a lot of fans. T
he song was released on April 12, 2010 and has received so much attention since it was released that it now has over 35million views on YouTube and has gone 2x platinum in the United States. The song also reached number one at its peak position in the US HotR&B/Hip-Hop Songs (Billboard). Due to the popularity of the song, various remixes were made featuring artists such as Tyga, Sean Kingston and B.O.B. As these artists are more popular than Cali Swag District, this means that they will have a bigger fan base. Due to these artists being on the remixes their fans will be listening to these and then might go on to listen to the original version of the song.
The message of this music video was for the young people to have fun and take part in the things that they enjoy.The lighting in the video is bright and has a cheerful mood to it, because of this more people from a younger audience will be attracted to the song and video and will most likely share it with their friends and so on, As a result of this, the song will reach a lot more people and gain a lot of recognition. The music video was filmed in Inglewood, California the group's hometown. This shows us how the group are down to earth and acknowledge their roots and want the people in their area to know about their single.
Promotion of the artists album
The music video that I chose for the promotion of an artists album was Thriller by Michael Jackson. This song was taken from his album also named Thriller. As the album has the same name as one of Michael Jackson's singles it will undoubtedly gain recognition from viewers of the single. When the 14 minute video for Thriller was released, MTV showed it twice an hour to meet demands. the music video has been named by many as the best music video ever. The music video for Thriller was very successful and because of its popularity, it sent the album back to number one in the album music chart. The music video was labelled as the greatest music video ever made by MTV on their list, MTV: 100 Greatest Music Videos Ever Made, in 1999.
In the music video, Michael Jackson and his date are seen watching a film in a movie theatre also by the name of Thriller. As the viewers are being constantly bombarded with the word 'Thriller' this will make them remember the name of both the single and the album.
The Thriller album had become the best selling album ever in the space of just over a year and has sold more than 65 million copies worldwide to date. The album won a record breaking eight grammy awards in 1984 including album of the year.
Promotion of a Particular artist
The music video that I chose for the promotion of an artist was Eminem, The Real Slim Shady. The music video highlights Eminem's personality and sense of humour. Eminem introduced himself to the world through this song and one of his alter egos 'Slim Shady'.
Eminem showed viewers what he thought of stereotypical pop songs by parodying them in the music video. Most of the music video is filmed in a psychiatric ward which could show new Eminem viewers that he may be slightly crazy. Other well known celebrities also feature in the video, including Dr. Dre, D12 and Kathy Griffin. By adding these celebrities into the music video a lot more people will have found out about Eminem because of the celebrities fans. They were used as a promotion tool to help promote Eminem as an artist. Eminem gained attention off of this single because he insulted various celebrities in the song. These celebrities include Britney Spears, Christina Aguilera and Will Smith. Eminem would of course gain recognition for doing this because not many people knew who he was and why he would be dissing people with more success than him.
The Real Slim Shady was Eminem's first song to reach number one in the UK and also got to number four on the Billboard Hot 100. This was his biggest hit up to that point. There is a scene in the video in which Eminem is in a factory where they are making clones of him, this shows the audience how he is different to a lot of other rappers and is able to stand out. With the lyrics of the song, Eminem made them offensive because he knew that he would cause controversy and therefore his song and album would gain publicity.
Promotion of and synergy with another media product
The music video that I chose for this promotion purpose was Eminem, Lose Yourself. This song is the lead single of the movie 8 Mile. As a result of the song being on the film, fans of the film will be able to find out about Eminem and the single also his fans will be able to find out about the movie so in turn, the song and the movie are promoting each other.
Eminem wrote Lose Yourself on the set of 8 Mile during breaks. The song was also recorded on the set of the movie in a portable studio, recording all three verses in one take. The song is about the character B-Rabbit from the movie also played by Eminem. The song was also included in the trailer of the movie, this would encourage more people to view the trailer because Eminem's fans would want to watch it as he is a part of it.
Lots of scenes from the movie are featured in the music video for the song so this would encourage the fans of Eminem to go and watch the movie. The song had received so much attention and recognition from being on the movie that in 2003 it received the award for the best video from a film. It also won a grammy award for the best rap song and best rap solo performance in 2004. The songs popularity makes it the most successful single of Eminem's mainstream career. It also won an oscar for the best song in 2003.
Increase income for the record company
I chose Drake's Started From The Bottom video for the purpose of the income for the record company. The song was released in 2013 on digital download under the label OVO Sound and other labels. Drake and his producer founded the label in 2012.
The label is often linked to the image of an owl and just the letters OVO which stand for October's Very Own. Throughout the video Drake and the other people in the background can be seen wearing t-shirts with the OVO owl on them and Drake also wears a chain with the owl on it. There is also a huge billboard in the video with the owl featuring on it. Lots of people associate the label with the owl so when they see it in music video or on people's clothing they will know that it's from the record label. This use of product placement in the music video will make the viewers remember the symbol of the OVO owl as its constantly being shown to them, this would make them know where its from.
As a result of people knowing about the label through the iconic owl, the record label will receive a lot more recognition. Drake is one of the most successful and popular rappers today so by releasing this video, mentioning OVO throughout his music and releasing OVO merchandise Drake would be raising the profile of the record company. Drake managed to sign four other artists to the OVO label within three years, this would significantly increase the income that the record company would make as these artists had nine releases under the album to date. The biggest name that Drake signed out of these four was PartyNextDoor, who also has a huge fan base which in turn would also gain the record label a lot more popularity.
Increasing the range of media an artist is active in
Another way to promote a music video is by increasing the range of media that the artist is involved in. The music video that I chose for this type of promotion was Big Rich Town by 50 Cent. People that watch the music video will instantly recognise that this came from the TV series.
This song is featured in the opening credits of the TV show Power in which 50 Cent co-stars in, co-created and he is also the executive producer. 50 Cent is typically known for being a rapper but is showing people that he has other talents such as acting. As this song is featured in the opening of the show, people that watch it will know that its from 50 Cent. Although 50 Cent promotes the show through his song, the show in turn promotes his song. The name of the song, Big Rich Town is one of New York's nick names.
In the opening credits of the series Power, the song is being played in the background. Throughout the opening credits images of New York can be seen in the colours of black and white. This same city can also be seen in the background of the music video. The colours used in both the music video and the opening credits have both been cold colours and lighting. This use of lighting can be to highlight the type of show that Power is which a crime drama show. This is also shown when during the music video, the scene changes from 50 Cent to parts of the TV series. When this happens in the video, all of the scenes are really dark and lack lighting.
In conclusion, through the music videos that I have chosen you can see that there are several reasons why they are made. They are mainly made to promote either the artist or their album so that they gain popularity.
Bibliography
Jackson, M. (2016) ‘Thriller (Michael Jackson album)’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Thriller_(Michael_Jackson_album) (Accessed: 28 September 2016).
Songfacts® (2016) The real slim shady by Eminem Songfacts. Available at: http://www.songfacts.com/detail.php?id=1210 (Accessed: 28 September 2016).
Shady, T.R.S. (2016) ‘The real slim shady’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/The_Real_Slim_Shady (Accessed: 28 September 2016).
Songfacts® (2016) Lose yourself by Eminem Songfacts. Available at: http://www.songfacts.com/detail.php?id=2524 (Accessed: 3 October 2016).
Lose yourself (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Lose_Yourself (Accessed: 3 October 2016).
Another way to promote a music video is by increasing the range of media that the artist is involved in. The music video that I chose for this type of promotion was Big Rich Town by 50 Cent. People that watch the music video will instantly recognise that this came from the TV series.
This song is featured in the opening credits of the TV show Power in which 50 Cent co-stars in, co-created and he is also the executive producer. 50 Cent is typically known for being a rapper but is showing people that he has other talents such as acting. As this song is featured in the opening of the show, people that watch it will know that its from 50 Cent. Although 50 Cent promotes the show through his song, the show in turn promotes his song. The name of the song, Big Rich Town is one of New York's nick names.
In the opening credits of the series Power, the song is being played in the background. Throughout the opening credits images of New York can be seen in the colours of black and white. This same city can also be seen in the background of the music video. The colours used in both the music video and the opening credits have both been cold colours and lighting. This use of lighting can be to highlight the type of show that Power is which a crime drama show. This is also shown when during the music video, the scene changes from 50 Cent to parts of the TV series. When this happens in the video, all of the scenes are really dark and lack lighting.
In conclusion, through the music videos that I have chosen you can see that there are several reasons why they are made. They are mainly made to promote either the artist or their album so that they gain popularity.
Bibliography
Teach me how to Dougie (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Teach_Me_How_to_Dougie (Accessed: 28 September 2016).
16MichaelJackson— (2016) ‘Michael Jackson’s thriller (music video)’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Michael_Jackson%27s_Thriller_(music_video) (Accessed: 28 September 2016).Jackson, M. (2016) ‘Thriller (Michael Jackson album)’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/Thriller_(Michael_Jackson_album) (Accessed: 28 September 2016).
Songfacts® (2016) The real slim shady by Eminem Songfacts. Available at: http://www.songfacts.com/detail.php?id=1210 (Accessed: 28 September 2016).
Shady, T.R.S. (2016) ‘The real slim shady’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/The_Real_Slim_Shady (Accessed: 28 September 2016).
Songfacts® (2016) Lose yourself by Eminem Songfacts. Available at: http://www.songfacts.com/detail.php?id=2524 (Accessed: 3 October 2016).
Lose yourself (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Lose_Yourself (Accessed: 3 October 2016).
OVO sound (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/OVO_Sound (Accessed: 3 October 2016).
Started from the bottom (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Started_from_the_Bottom (Accessed: 3 October 2016).
(No Date) Available at: https://en.wikipedia.org/wiki/50_Cent (Accessed: 6 October 2016).
Power (TV series) (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Power_(TV_series) (Accessed: 6 October 2016).
(No Date) Available at: https://en.wikipedia.org/wiki/50_Cent (Accessed: 6 October 2016).
Power (TV series) (2016) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Power_(TV_series) (Accessed: 6 October 2016).
Tuesday 20 September 2016
20th September 2016
Music Video Purposes
1. Revenue generation - how much money you are making.
Music video is part of a marketing strategy - promotion tool.
Is it promoting the artist and single?
Artist and album?
Controversy - causes conflict between different people in society.
Why make a music video thats going to be banned from MTV?
It will promote the song and promotion = profit.
The artist get will get more recognition, become more famous and earn more money.
The record company will make profit from the album sales of the artist.
The music videos can be used to get messages across.
Controversial videos:
Aphex Twin - Window Licker.
Madonna - Feels like for a girl.
Eryka Badu - Window Seat.
Justice - Stress.
MIA - Born Free.
Rihanna - S&M.
TATU - All the things she said.
I think that the most controversial video from the list above is Justice - Stress.
The music video follows a group of young people in France doing whatever they want on the streets. The video shows the boys harassing people on the streets, carjacking and then setting the car on fire. The video received negative responses as it is labelling young people as thugs. The music video features many people with black skin so this lead to people saying that the video was racist. The video received a lot of criticism which caused the public to backlash and then led to the music video being banned from French TV. Despite people not liking the music video, the song itself received positive feedback. Two weeks after the video was released, the artist Justice released a statement to try and defend the video. They said that the music video was a fusion of art and entertainment. Justice said that their aim was to open a debate and raise questions, which they did.
1. Revenue generation - how much money you are making.
Music video is part of a marketing strategy - promotion tool.
Is it promoting the artist and single?
Artist and album?
Controversy - causes conflict between different people in society.
Why make a music video thats going to be banned from MTV?
It will promote the song and promotion = profit.
The artist get will get more recognition, become more famous and earn more money.
The record company will make profit from the album sales of the artist.
The music videos can be used to get messages across.
Controversial videos:
Aphex Twin - Window Licker.
Madonna - Feels like for a girl.
Eryka Badu - Window Seat.
Justice - Stress.
MIA - Born Free.
Rihanna - S&M.
TATU - All the things she said.
I think that the most controversial video from the list above is Justice - Stress.
The music video follows a group of young people in France doing whatever they want on the streets. The video shows the boys harassing people on the streets, carjacking and then setting the car on fire. The video received negative responses as it is labelling young people as thugs. The music video features many people with black skin so this lead to people saying that the video was racist. The video received a lot of criticism which caused the public to backlash and then led to the music video being banned from French TV. Despite people not liking the music video, the song itself received positive feedback. Two weeks after the video was released, the artist Justice released a statement to try and defend the video. They said that the music video was a fusion of art and entertainment. Justice said that their aim was to open a debate and raise questions, which they did.
Friday 16 September 2016
Music videos through the ages
Video 1 - Sweet Georgia Brown (1920)
- The whole video is in black and white.
- The camera is only in one place and focuses on the same thing through out.
- The video is still in black and white.
- There are now different parts to the video and the camera moves around.
- The artist is the main focus point of the video.
- Theres now props and dancers in the background.
- Videos are still and black and white.
- The music video has a scene and story.
- Sound quality and filming has improved.
- There are lyrics to the music.
- Its based outside in a real life scenario.
- Still filmed in black and white.
- Camera focused on one person throughout.
- The videos are now filmed in colour.
- The video has different scenes and camera shots.
- Video effects have been included.
- Video quality has been improved.
Video 6 - Bohemian Rhapsody (1975)
- There are different video effects used.
- The lighting varies throughout the video.
- It is set on a stage which makes it look professional.
- They wear different costumes.
- The video is quite dark.
- Higher standard of editing.
Video 7 - Jocko Homo (1978)
- Electronic music.
- They tried to set it in the future.
- There are lots of different characters.
- They use different camera angles.
Video 8 - Ashes to Ashes (1980's)
- Set in space.
- There are different scenes.
- Some parts are colourful and stand out and other parts are darker and dull.
- They use make up and costumes for the characters.
- Green screens were used.
Video 9 - Video Killed The Radio Star (1980)
- They're still trying out different effects.
- The video is random.
- There are various scenes and characters.
- Different camera angles used.
Video 10 - Stop (1990's)
- Outside, real life scenario.
- Auto-tuned.
- Dances are implemented into the video.
- Stable cameras were used.
Video 11 - Heart Shaped Box (1993)
- Rock music.
- There are bright parts and dark parts to the video.
- Animation has improved.
- Religious themes.
Video 12 - All the Small Things (2000's)
- The quality of the videos have improved a lot.
- The song is aimed at a younger audience.
- Its vibrant and enthusiastic.
- Black and white mixed with colour.
Video 13 - Low Life (2010's)
- The camera movements are slow and dynamic.
- The quality of the videos are very high.
- There are different backgrounds throughout.
Tuesday 13 September 2016
13th September Music Video Lesson
Music Video Purposes
1. Promotion of a particular song.
2. Promotion of the artists album.
3. Promotion of a particular artist.
4. Promotion of and synergy with another media product.
5. Increase income for record company.
6. Increasing the range of media an artist is active in.
Video one, Fuse ODG - Azonto
I think that the purpose of this music video was to promote the song. The song is catchy which means that people will be able to remember it and also had a dance to go with it. The artist wasn't in the video so it wasn't to promote the artist. The message that video is trying to give is to have fun
Video two, Michael Jackson - Thriller
I would say that the purpose of this video is to promote the song and also the artist. They added a dance into the music video so that people would be able to recognise where it is from. The artist was always the focus of the music video, this means that people will aways see him and therefor promoting him. The song also has a catchy chorus to make people remember it.
Video three, Eminem - The real slim shady
I think that the purpose of this music video was to promote the artist because it shows the viewers what he is like and his sense of humour. The artist also dressed up as other people to show how he feels about them. Also, the video is different to typical music videos so people will be able to link the video to the artist. The video also featured a lot of famous people to promote the artist
1. Promotion of a particular song.
2. Promotion of the artists album.
3. Promotion of a particular artist.
4. Promotion of and synergy with another media product.
5. Increase income for record company.
6. Increasing the range of media an artist is active in.
Video one, Fuse ODG - Azonto
I think that the purpose of this music video was to promote the song. The song is catchy which means that people will be able to remember it and also had a dance to go with it. The artist wasn't in the video so it wasn't to promote the artist. The message that video is trying to give is to have fun
Video two, Michael Jackson - Thriller
I would say that the purpose of this video is to promote the song and also the artist. They added a dance into the music video so that people would be able to recognise where it is from. The artist was always the focus of the music video, this means that people will aways see him and therefor promoting him. The song also has a catchy chorus to make people remember it.
Video three, Eminem - The real slim shady
I think that the purpose of this music video was to promote the artist because it shows the viewers what he is like and his sense of humour. The artist also dressed up as other people to show how he feels about them. Also, the video is different to typical music videos so people will be able to link the video to the artist. The video also featured a lot of famous people to promote the artist
Monday 12 September 2016
Media TV Adverts
For my memorable Tv advert I chose the Nike football advert.
I think that the target audience for this advert would be young football fans and football fans in general. Young people would be attracted to this advert because the players featured in the advert might be their idols and they might aspire to be like them. The advert has been done is first person so it will give the audience an insight of what it would be like to be a footballer.
This advert would be successful because of the footballers that are featured, they are famous which means that the advert will reach a lot of people. This advert is unique as it is in first person and not a lot of adverts are made like this, this allows the advert to be different and stand out which makes it recognisable. The pace of the advert is really fast and has bright colours which will attract a younger audience and show how footballers feel in an actual match when they are filled with adrenaline. As the advert was made by nike its obvious that there would be product placement throughout the whole advert.
This advert is very realistic as it is set in first person in the perspective of the footballer. By using actual footballers instead of just using actors shows how the people that nike put a lot of effort into making the advert look real and they also had the matches in real football stadiums.
The camera used in the advert is a handheld point of view advert which makes the viewers feel as if they are actually there. This type of camera in adverts is unique because not many adverts have used this therefore, making this advert stand out. Celebrity endorsement has been used in this advert when they added the famous footballers, the footballers will attract more people to see the advert and get it more noticed. In the advert there is a part where the footballer goes back home so this gives the audience an insight to his family life. The advert is quite dramatic as it shows the footballer struggling and then it shows him practicing and training to improve his game. It also shows the footballers journey and how he got to the professional level through Arsene Wenger scouting him and how he became successful enough to make it to international level.
Selling techniques in the advert
The main selling technique used in the advert I chose was creating a memory of the product. Nike products such as boots, footballs and shirts were constantly shown in the advert. In effect, this would be consistently reminding the viewers of their company.
This advert also features lifestyle appeal as their is a part in which the footballer is signing fans' shirts and also shows him with his girlfriend. This makes the audience feel like if they don't purchase Nike's adverts, they wont have friends and that women will not be attracted to them. As this is done using the first person camera it actually makes the viewers feel as if they are there. This insight into the footballers life also shows the viewers how he was in a limo and that the girl he was with was wearing expensive clothes which makes viewers envy her.
I think that the target audience for this advert would be young football fans and football fans in general. Young people would be attracted to this advert because the players featured in the advert might be their idols and they might aspire to be like them. The advert has been done is first person so it will give the audience an insight of what it would be like to be a footballer.
This advert would be successful because of the footballers that are featured, they are famous which means that the advert will reach a lot of people. This advert is unique as it is in first person and not a lot of adverts are made like this, this allows the advert to be different and stand out which makes it recognisable. The pace of the advert is really fast and has bright colours which will attract a younger audience and show how footballers feel in an actual match when they are filled with adrenaline. As the advert was made by nike its obvious that there would be product placement throughout the whole advert.
This advert is very realistic as it is set in first person in the perspective of the footballer. By using actual footballers instead of just using actors shows how the people that nike put a lot of effort into making the advert look real and they also had the matches in real football stadiums.
The camera used in the advert is a handheld point of view advert which makes the viewers feel as if they are actually there. This type of camera in adverts is unique because not many adverts have used this therefore, making this advert stand out. Celebrity endorsement has been used in this advert when they added the famous footballers, the footballers will attract more people to see the advert and get it more noticed. In the advert there is a part where the footballer goes back home so this gives the audience an insight to his family life. The advert is quite dramatic as it shows the footballer struggling and then it shows him practicing and training to improve his game. It also shows the footballers journey and how he got to the professional level through Arsene Wenger scouting him and how he became successful enough to make it to international level.
Selling techniques in the advert
The main selling technique used in the advert I chose was creating a memory of the product. Nike products such as boots, footballs and shirts were constantly shown in the advert. In effect, this would be consistently reminding the viewers of their company.
This advert also features lifestyle appeal as their is a part in which the footballer is signing fans' shirts and also shows him with his girlfriend. This makes the audience feel like if they don't purchase Nike's adverts, they wont have friends and that women will not be attracted to them. As this is done using the first person camera it actually makes the viewers feel as if they are there. This insight into the footballers life also shows the viewers how he was in a limo and that the girl he was with was wearing expensive clothes which makes viewers envy her.
Introduction
Hello, my name is Simon and I chose media studies as a subject because I think that it is something that can be expanded into lots of careers as I don't know what I want to do in the future. The music that I listen to the most is rap or hip hop and my favourite types of movies are action or comedy films. In my spare time I mostly either go out with friends or play on my ps4, sometimes if I am bored I like to draw things.
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