Simon Rodrigues
Task 2: Styles, conventions and techniques worksheet.
A)
Lyric interpretation - This is how the lyrics would be shown in the music video. This will make the audience interpret the lyrics in their own way and focus on the words being said.
Extending or consolidating song's meaning - If the visuals for the song add another view to the lyrics. This would make the audience think about the lyrics differently due to the video and wonder if there's a deeper meaning to the song.
Focus on the performer - This is when the video has made the artist the main focus of the audience. This would make the viewers see how the artist interprets themselves within the music video.
Lighting for mood - This would be if the video uses bright colours or dark colours. It can also be if they use cold or warm lighting. This can affect how the audience views the song and video. If bright colours are used, they would see it as a song with a positive vibe.
Allusion - When the music video and the artist are making references to other things such as parodies. This use of allusion will show the viewers the personality of the artist. It can make the viewers view the artist as being funny and comedic.
B)
A music video which shows chroma key (green screen) Kanye West - Bound 2 at 37 seconds.
A music video that uses multi-image. Radiohead - All I Need
Music video that cuts to the beat. Green Day - Warning
A music video where the artist mimes or lip syncs. Ricky Martin - Private Emotion
A music video which shows animation. Cadet - Wanna Know Why
A music video that makes reference to other artists. Eminem - The Real Slim Shady
C)
Illustrative - This is when the lyrics are taken literally and the visuals link to the lyrics. An example of this can be Eminem - Stan.
Interpretive - When the lyrics are not connected to the visuals and suggest their may be a deeper meaning to the lyrics. Katy Perry - Firework
Surrealist - When a music video breaks the boundaries of reality. The Chemical Brothers - The Salmon Dance.
Pastiche/homage - When a media text refers to another one. Lady Gaga - Alejandro.
As live - A video that includes footage of the artist performing. Wiley Cant Go Wrong.
Parody - When a music video mocks another form of media. Eminem - Just loose it.
Animation - When a video uses stop motion or digital animation. The Killers - Miss Atomic Bomb.
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